Day 0
A want, not an advert
Senior backend, remote or Berlin, this band, starting in Q1. Function and seniority are separate dimensions, which is why senior backend still matches backend, senior.
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Four people instead of two hundred applicants
She did not write a job ad. She wrote a want, and the funnel stopped being the problem.
A worked example, not a customer story. Every figure below describes what the product does today.
0job posts written
4people in the morning
2of them reachable warm
Night 1
Matched against people who said it privately
None of them has said so in public, which is usually true of the people worth hiring. Wanting a different role only surfaces against somebody actually hiring for it.
Day 1
Four people
Two of them are reachable through somebody she already knows, which is what decides whether a message gets read or archived.
Week 2
The intro goes through the person who can vouch
Not a cold message from a stranger. She interviews three people instead of screening two hundred.
In the same week
What it did not do.
Three interviews instead of two hundred screens.
- Widened the funnel. A bigger funnel was the problem.
- Exposed anyone who is quietly looking. That stays private until somebody is hiring for it.
- Made hiring easy. Interviews still have to be good and references still have to be taken.
The thinking behind it
Read the argument.
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